About Dovetail
The trades are all we build for.
We're a small studio that decided to go deep instead of wide — websites for construction and subcontracting companies, and nothing else.
Most contractors we meet have the same website story: a cousin built it years ago, it's slow on a phone, and it hasn't sent a real lead in longer than anyone can remember. Meanwhile the company does excellent work — work that never shows up online.
That gap is why Dovetail exists. A dovetail joint is the mark of a craftsman: two pieces cut so precisely they lock together without a single nail. We build websites to that standard — where design, words, and strategy fit together and hold up under real-world pressure.
By working only with construction and subcontracting companies, we've learned what actually moves the needle for the trades: fast mobile pages, honest project photos, clear service areas, and a dead-simple path to request an estimate. No guessing, no generic templates — just sites engineered to win work.
How we work
The standards we hold every build to.
Precision over flash
Like the joint we're named after, everything fits with intention. We'd rather ship a page that converts than one that just wins design awards.
Plain talk
No agency buzzwords or hidden scope. We explain what we're doing, what it costs, and what it's for — in language a job-site foreman would respect.
You own it
Your domain, your content, your site. We build assets you keep, not rentals that hold your business hostage.
Built to last
Fast, modern, and maintainable. We build on foundations that stay quick and secure for years, not until the next trend.
The process
Four phases, start to finish.
Blueprint
We learn your trade, your service area, and the jobs you want more of. Then we map the site — pages, structure, and the path to a booked estimate.
Frame
We design and build on a fast, modern foundation. You review real screens, not vague mockups, and we tighten every detail together.
Finish
We wire up your forms, phone tracking, and SEO, then launch. You get a walkthrough and a site your crew is proud to hand out.
Maintain
After launch we keep it fast, secure, and current — seasonal updates, new project photos, and edits whenever you need them.
Ready to build a website that builds your business?
Let's create a powerful online presence that sets you apart and helps you win more projects.
- Free Strategy Call
- Custom Proposal
- No Obligation